MUMM

MUMM

MUMM

MUMM

MUMM

RSRV

RSRV

RSRV

RSRV

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Mumm RSRV

A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only. 

 

A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only. 

 

A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only. 

 

A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only. 

 

A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only. 

 

BRAND CHALLENGE

BRAND CHALLENGE

BRAND CHALLENGE

Maison Mumm introduced a unique collection of five Grand Cru champagnes, marked by the historical initials RSRV, meaning "reserved".  After two years of existence, the RSRV collection was willing to take a new step ahead competitors in ultra-premium champagne market.  Driven by Georges Hermann Mumm's motto "Only the best".  

Maison Mumm introduced a unique collection of five Grand Cru champagnes, marked by the historical initials RSRV, meaning "reserved".  After two years of existence, the RSRV collection was willing to take a new step ahead competitors in ultra-premium champagne market.  Driven by Georges Hermann Mumm's motto "Only the best".  

BANG EFFECT

BANG EFFECT

Brandbang imagined a series of experiences in fine-selected places, chosen to enhance the character of RSRV cuvées. As the RSRV champagnes are dedicated to gastronomy, these moments invited a circle of insiders to enjoy exclusive fooding experiences.

Shortcut & Brandbang imagined a series of experiences in fine-selected places, chosen to enhance the character of RSRV cuvées. As the RSRV champagnes are dedicated to gastronomy, these moments invited a circle of insiders to enjoy exclusive fooding experiences.

AGENCY

Designed and produced by Brandbang + Richard Letur Morel

Photos by Alexandre Faraci

DATE

July - December 2019

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Experience #1

Experience #1

Extreme duality of tastes at Raw Saint-Germain

Extreme duality of tastes at Raw Saint-Germain


At the parisian master of gastronomic non-cooked gastronomy, this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.  

At the parisian master of gastronomic non-cooked gastronomy, this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.  

At the parisian master of gastronomic non-cooked gastronomy this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.  

At the parisian master of gastronomic non-cooked gastronomy, this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.  

At the parisian master of gastronomic non-cooked gastronomy, this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.  

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Experience #2

Experience #2

La Vinothèque displays and share the best of RSRV

La Vinothèque displays and share the best of RSRV

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Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.  

Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.  

Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.  

Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.  

Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.  

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Experience #3

Experience #3

RSRV Suite Lalou at Hotel National des Arts & Métiers 

RSRV Suite Lalou at Hotel National des Arts & Métiers 


Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience took place in a hotel suite with a stunning view. #Generosity #Membership      

Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience in a hotel suite with a stunning view. #Generosity #Membership      

Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience in a hotel suite with a stunning view. #Generosity #Membership      

Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience in a hotel suite with a stunning view. #Generosity #Membership      

Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience in a hotel suite with a stunning view. #Generosity #Membership      

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