MUMM
MUMM
MUMM
MUMM
MUMM
RSRV
RSRV
RSRV
RSRV
Mumm RSRV
A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only.
A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only.
A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only.
A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only.
A collection of exclusive moments celebrating the top premium champagnes of Maison Mumm, RSRV champagnes. For members only.
BRAND CHALLENGE
BRAND CHALLENGE
BRAND CHALLENGE
Maison Mumm introduced a unique collection of five Grand Cru champagnes, marked by the historical initials RSRV, meaning "reserved". After two years of existence, the RSRV collection was willing to take a new step ahead competitors in ultra-premium champagne market. Driven by Georges Hermann Mumm's motto "Only the best".
Maison Mumm introduced a unique collection of five Grand Cru champagnes, marked by the historical initials RSRV, meaning "reserved". After two years of existence, the RSRV collection was willing to take a new step ahead competitors in ultra-premium champagne market. Driven by Georges Hermann Mumm's motto "Only the best".
BANG EFFECT
BANG EFFECT
Brandbang imagined a series of experiences in fine-selected places, chosen to enhance the character of RSRV cuvées. As the RSRV champagnes are dedicated to gastronomy, these moments invited a circle of insiders to enjoy exclusive fooding experiences.
Shortcut & Brandbang imagined a series of experiences in fine-selected places, chosen to enhance the character of RSRV cuvées. As the RSRV champagnes are dedicated to gastronomy, these moments invited a circle of insiders to enjoy exclusive fooding experiences.
AGENCY
Designed and produced by Brandbang + Richard Letur Morel
Photos by Alexandre Faraci
DATE
July - December 2019
Experience #1
Experience #1
Extreme duality of tastes at Raw Saint-Germain
Extreme duality of tastes at Raw Saint-Germain
At the parisian master of gastronomic non-cooked gastronomy, this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.
At the parisian master of gastronomic non-cooked gastronomy, this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.
At the parisian master of gastronomic non-cooked gastronomy this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.
At the parisian master of gastronomic non-cooked gastronomy, this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.
At the parisian master of gastronomic non-cooked gastronomy, this champagne tasting associated RSRV cuvées with a modern, singular culinary experience. An extremely refined and raw proposal at the same time.
Experience #2
Experience #2
La Vinothèque displays and share the best of RSRV
La Vinothèque displays and share the best of RSRV
Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.
Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.
Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.
Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.
Pleasure and sharing put at the center of the large oak table, inviting RSRV connoisseurs to a tasting experience of the finest Iberic food with the best range of champagnes of the brand.
Experience #3
Experience #3
RSRV Suite Lalou at Hotel National des Arts & Métiers
RSRV Suite Lalou at Hotel National des Arts & Métiers
Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience took place in a hotel suite with a stunning view. #Generosity #Membership
Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience in a hotel suite with a stunning view. #Generosity #Membership
Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience in a hotel suite with a stunning view. #Generosity #Membership
Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience in a hotel suite with a stunning view. #Generosity #Membership
Dedicated to the launching of the new cuvée RSRV Lalou, this dining experience in a hotel suite with a stunning view. #Generosity #Membership
