MAYTEA

MAYTEA

MAYTEA

MAYTEA

MAYTEA

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La Source Maytea

LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.   

 

LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.   

 

LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.   

 

LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.   

 

LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.   

 

BRAND CHALLENGE

BRAND CHALLENGE

BRAND CHALLENGE

BRAND CHALLENGE

BRAND CHALLENGE

MayTea's iced tea stands out with a promess: natural, authentic and light products. The brand achieved the first steps of awereness via sampling and media coverage, and needed to make it memorable through experience and advocacy. 

MayTea's iced tea stands out with a promess: natural, authentic and light products. The brand achieved the first steps of awereness via sampling and media coverage, and needed to make it memorable through experience and advocacy. 

BANG EFFECT

BANG EFFECT

Brandbang & Haïku revealed a territority of expression for MayTea, as being at the crossroads of nature & urban lifestyle, a response to the need of regenerate and return to the essentials. So we created LA SOURCE MAYTEA, an ephemeral but authentic slow life experience. An invitation to regenerate body and soul at the heart of the city, in a luminous, and vegetalized place with Asian tones. A true retour aux sources.   

Brandbang & Haïku revealed a territority of expression for MayTea, as being at the crossroads of nature & urban lifestyle, a response to the need of regenerate and return to the essentials. So we created LA SOURCE MAYTEA, an ephemeral but authentic slow life experience. An invitation to regenerate body and soul at the heart of the city, in a luminous, and vegetalized place with Asian tones. A true retour aux sources.   

AGENCY

Designed & produced by Brandbang + Haïku
Scenography by Marie B. Cros
Photos by Alexandre Faraci

Designed & produced by Brandbang + Haïku
Scenography by Marie B. Cros
Photos by Alexandre Faraci

Designed & produced by Brandbang + Haïku
Scenography by Marie B. Cros
Photos by Alexandre Faraci

DATE

June 2019

June 2019

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MayTea Tea House

MayTea Tea House

 At the heart of La Source MayTea

 At the heart of La Source MayTea

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The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit. 

The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit. 

The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit. 

The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit. 

The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit. 

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Workshops & handcrafted goods or how to recharge through simple, natural gestures.     

Workshops & handcrafted goods or how to recharge through simple, natural gestures.     

Workshops & handcrafted goods or how to recharge through simple, natural gestures.     

Workshops & handcrafted goods or how to recharge through simple, natural gestures.     

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