MAYTEA
MAYTEA
MAYTEA
MAYTEA
MAYTEA
La Source Maytea
LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.
LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.
LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.
LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.
LA SOURCE MAYTEA is an original slow life experience designed around a new generation of natural iced tea.
BRAND CHALLENGE
BRAND CHALLENGE
BRAND CHALLENGE
BRAND CHALLENGE
BRAND CHALLENGE
MayTea's iced tea stands out with a promess: natural, authentic and light products. The brand achieved the first steps of awereness via sampling and media coverage, and needed to make it memorable through experience and advocacy.
MayTea's iced tea stands out with a promess: natural, authentic and light products. The brand achieved the first steps of awereness via sampling and media coverage, and needed to make it memorable through experience and advocacy.
BANG EFFECT
BANG EFFECT
Brandbang & Haïku revealed a territority of expression for MayTea, as being at the crossroads of nature & urban lifestyle, a response to the need of regenerate and return to the essentials. So we created LA SOURCE MAYTEA, an ephemeral but authentic slow life experience. An invitation to regenerate body and soul at the heart of the city, in a luminous, and vegetalized place with Asian tones. A true retour aux sources.
Brandbang & Haïku revealed a territority of expression for MayTea, as being at the crossroads of nature & urban lifestyle, a response to the need of regenerate and return to the essentials. So we created LA SOURCE MAYTEA, an ephemeral but authentic slow life experience. An invitation to regenerate body and soul at the heart of the city, in a luminous, and vegetalized place with Asian tones. A true retour aux sources.
AGENCY
Designed & produced by Brandbang + Haïku
Scenography by Marie B. Cros
Photos by Alexandre Faraci
Designed & produced by Brandbang + Haïku
Scenography by Marie B. Cros
Photos by Alexandre Faraci
Designed & produced by Brandbang + Haïku
Scenography by Marie B. Cros
Photos by Alexandre Faraci
DATE
June 2019
June 2019
MayTea Tea House
MayTea Tea House
At the heart of La Source MayTea
At the heart of La Source MayTea
The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit.
The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit.
The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit.
The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit.
The tea house is a tailored-made counter designed to discover MayTea in a cosy, natural & urban spirit.
Workshops & handcrafted goods or how to recharge through simple, natural gestures.
Workshops & handcrafted goods or how to recharge through simple, natural gestures.
Workshops & handcrafted goods or how to recharge through simple, natural gestures.
Workshops & handcrafted goods or how to recharge through simple, natural gestures.
