La Source Maytea
MayTea's iced tea stands out with a promess: natural, authentic and light products. The brand achieved the first steps of awereness via sampling and media coverage, and needed to make it memorable through experience and advocacy.
MayTea's iced tea stands out with a promess: natural, authentic and light products. The brand achieved the first steps of awereness via sampling and media coverage, and needed to make it memorable through experience and advocacy.
Brandbang & Haïku revealed a territority of expression for MayTea, as being at the crossroads of nature & urban lifestyle, a response to the need of regenerate and return to the essentials. So we created LA SOURCE MAYTEA, an ephemeral but authentic slow life experience. An invitation to regenerate body and soul at the heart of the city, in a luminous, and vegetalized place with Asian tones. A true retour aux sources.
Brandbang & Haïku revealed a territority of expression for MayTea, as being at the crossroads of nature & urban lifestyle, a response to the need of regenerate and return to the essentials. So we created LA SOURCE MAYTEA, an ephemeral but authentic slow life experience. An invitation to regenerate body and soul at the heart of the city, in a luminous, and vegetalized place with Asian tones. A true retour aux sources.
Designed & produced by Brandbang + Haïku
Scenography by Marie B. Cros
Photos by Alexandre Faraci
Designed & produced by Brandbang + Haïku
Scenography by Marie B. Cros
Photos by Alexandre Faraci
Designed & produced by Brandbang + Haïku
Scenography by Marie B. Cros
Photos by Alexandre Faraci
June 2019
June 2019
MayTea Tea House
MayTea Tea House