Inside Moët & Chandon
Moët & Chandon must be the world most loved Champagne. In 2019, the brand was celebrating the 150th anniversary of their iconic product “Moët Impérial”. As they claim, Moët & Chandon is a leading brand, with confidence and leadership of the ruling champagne that wants to be recognized by its signs. At this very special occasion they needed to create a momentum to stay ahead, above & beyond all their competitors.
Moët & Chandon must be the world most loved Champagne. In 2019, the brand was celebrating the 150th anniversary of their iconic product “Moët Impérial”. As they claim, Moët & Chandon is a leading brand, with confidence and leadership of the ruling champagne that wants to be recognized by its signs. At this very special occasion they needed to create a momentum to stay ahead, above & beyond all their competitors.
For a unique brand with so high standards, Brandbang & Shortcut designed an original set of events with a premium execution. Moët Impérial was celebrated through three original events taking place in three grandiose places in Paris. We created this unique experiences regarding the brand's DNA: grand, glamourous, success and generous.
MOËT built a 360° plan highly connected — including PR coverage, social media, an online reservation platform, and presence of Instagramers to push brand content.
For a unique brand with so high standards, Brandbang & Shortcut designed an original set of events with a premium execution. Moët Impérial was celebrated through three original events taking place in three grandiose places in Paris. We created this unique experiences regarding the brand's DNA: grand, glamourous, success and generous.
MOËT built a 360° plan highly connected — including PR coverage, social media, an online reservation platform, and presence of Instagramers to push brand content.
Designed by Brandbang + Shortcut
Produced by Shortcut
Designed by Brandbang + Shortcut
Produced by Shortcut
June 2019
June 2019
Cocktail Bar Impérial
Cocktail Bar Impérial
Diner Gourmet Impérial
Diner Gourmet Impérial
Grand Déjeuner Impérial
Grand Déjeuner Impérial