Alpine back to the summit
Alpine is that famous French sport car that no ones has forgotten, in spite of 21 years of absence. When Renault decided to announce the return of its legendary brand, there was nothing but a concept-car to reveal. Alpine and its 60 years of sport heritage needed more than that.
Alpine is that famous French sport car that no ones has forgotten, in spite of 21 years of absence. When Renault decided to announce the return of its legendary brand, there was nothing but a concept-car to reveal. Alpine and its 60 years of sport heritage needed more than that.
A myth needs a special treatment. So Brandbang and Havas Events designed the first embarqued & digital press conference, by giving a ride to 150 journalists & influencers inside 80 Berlinettes up to the Col de Turini — the historic Monaco rallies where Alpine made its name. All live on social media.
A myth needs a special treatment. So Brandbang and Havas Event designed the first embarqued & digital press conference, by giving a ride to 150 journalists inside 80 Berlinettes up to the Col de Turini — the historic Monaco rallies where Alpine made its name. All live on social media.
Designed by Brandbang + Havas Events
Produced by Havas Events
Designed by Brandbang + Havas Events
Produced by Havas Events
February 2017
The unforgettable silhouette
The unforgettable silhouette