ALPINE

ALPINE

ALPINE

ALPINE

ALPINE

ALPINE-2

Alpine back to the summit

Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.   

 

Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.   

 

Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.

 

Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.

 

Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.

 

BRAND CHALLENGE

BRAND CHALLENGE

Alpine is that famous French sport car that no ones has forgotten, in spite of 21 years of absence. When Renault decided to announce the return of its legendary brand, there was nothing but a concept-car to reveal. Alpine and its 60 years of sport heritage needed more than that.

Alpine is that famous French sport car that no ones has forgotten, in spite of 21 years of absence. When Renault decided to announce the return of its legendary brand, there was nothing but a concept-car to reveal. Alpine and its 60 years of sport heritage needed more than that.

BANG EFFECT

BANG EFFECT

A myth needs a special treatment. So Brandbang and Havas Events designed the first embarqued & digital press conference, by giving a ride to 150 journalists & influencers inside 80 Berlinettes up to the Col de Turini — the historic Monaco rallies where Alpine made its name. All live on social media.

A myth needs a special treatment. So Brandbang and Havas Event designed the first embarqued & digital press conference, by giving a ride to 150 journalists inside 80 Berlinettes up to the Col de Turini — the historic Monaco rallies where Alpine made its name. All live on social media.

AGENCY

Designed by Brandbang + Havas Events 
Produced by Havas Events

Designed by Brandbang + Havas Events 
Produced by Havas Events

DATE

February 2017

ALPINE-3

The unforgettable silhouette

The unforgettable silhouette

Out of the blue, 80 Alpine cars ready to rumble

Out of the blue, 80 Alpine cars ready to rumble

ALPINE-6
ALPINE-4

The new concept-car has turned white, but remains true to the original. As young and passionate as ever.    

The new concept-car has turned white, but remains true to the original. As young and passionate as ever.    

The new concept-car has turned white, but remains true to the original. As young and passionate as ever.    

The new concept-car has turned white, but remains true to the original. As young and passionate as ever.    

The new concept-car has turned white, but remains true to the original. As young and passionate as ever.