ALPINE
ALPINE
ALPINE
ALPINE
ALPINE
Alpine back to the summit
Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.
Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.
Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.
Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.
Back to the summit. The return of the legend car Alpine by Renault orchestrated in a rolling and nostalgic PR operation.
BRAND CHALLENGE
BRAND CHALLENGE
Alpine is that famous French sport car that no ones has forgotten, in spite of 21 years of absence. When Renault decided to announce the return of its legendary brand, there was nothing but a concept-car to reveal. Alpine and its 60 years of sport heritage needed more than that.
Alpine is that famous French sport car that no ones has forgotten, in spite of 21 years of absence. When Renault decided to announce the return of its legendary brand, there was nothing but a concept-car to reveal. Alpine and its 60 years of sport heritage needed more than that.
BANG EFFECT
BANG EFFECT
A myth needs a special treatment. So Brandbang and Havas Events designed the first embarqued & digital press conference, by giving a ride to 150 journalists & influencers inside 80 Berlinettes up to the Col de Turini — the historic Monaco rallies where Alpine made its name. All live on social media.
A myth needs a special treatment. So Brandbang and Havas Event designed the first embarqued & digital press conference, by giving a ride to 150 journalists inside 80 Berlinettes up to the Col de Turini — the historic Monaco rallies where Alpine made its name. All live on social media.
AGENCY
Designed by Brandbang + Havas Events
Produced by Havas Events
Designed by Brandbang + Havas Events
Produced by Havas Events
DATE
February 2017
The unforgettable silhouette
The unforgettable silhouette
Out of the blue, 80 Alpine cars ready to rumble
Out of the blue, 80 Alpine cars ready to rumble
